Nathan Lubeck » acquisition http://www.nathanlubeck.com Notes on New Media, Technology, Design Tue, 22 Jun 2010 19:23:02 +0000 en hourly 1 KCRW Acquisition Campaign http://www.nathanlubeck.com/2009/04/kcrw-acquisition-campaign/ http://www.nathanlubeck.com/2009/04/kcrw-acquisition-campaign/#comments Thu, 23 Apr 2009 23:32:30 +0000 Nathan Lubeck http://www.nathanlubeck.com/?p=178 Recently setup an email acquisition campaign where sign-ups are verified through a two step process and users are sent an iTunes code to download the new KCRW Mix. Acquired sign-ups are exported in CSV and imported into CRM software. The system is entirely integrated into Plone (email templates and all) and the confirmation/verification emails are sent locally through white listed servers. Referrers are user inputted but also tracked based on URL.

It’s a great mix, go here to sign up and stay on top of KCRW events. All emails have an opt-out if you would like to stop receiving updates.

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