Aesthetics of Trust

While working on mobile projects/UI these past couple weeks, I’ve had to revisit a number of user experience studies — one in particular stood out. It’s a 2002 Stanford study that addresses web design and credibility. Aquick summary from the study:

The data showed that the average consumer paid far more attention to the superficial aspects of a site, such as visual cues, than to its content. For example, nearly half of all consumers (or 46.1%) in the study assessed the credibility of sites based in part on the appeal of the overall visual design of a site, including layout, typography, font size and color schemes.

For the full pdf, click here (Stanford.edu)